Esther ChoyEsther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues.

She has served as a designer and teacher of leadership programs and as a business school admissions officer where she came to profoundly appreciate the role story plays in professional achievement. Credentials are not enough to differentiate oneself in a competitive market. What tips the scales is often a compelling narrative that tells the deeper story behind one’s achievements.

Esther is also an adjunct professor at Northwestern University’s Kellogg Graduate School of Management.